Earn the trust and acclaim of customers by endeavoring to provide safe, high-quality products and services based on superior technologies, and by fully respecting and protecting the privacy of personal and customer information. Also, leverage our superior technologies for the sustainable growth of our Group and society.

Disclose corporate information actively and engage in constructive dialogues with diverse stakeholders to enhance our corporate value.

Actively contribute to host communities as a good corporate citizen by emphasizing harmony and cooperation.

Endeavor to achieve understanding with people around the world, working from a global perspective and with respect to international norms, and also local cultures and customs.

Actively work to exist harmoniously with the global environment, as well as to raise living standards and advance societies.

Endeavor to build and maintain sound and proper relationships with governments and political authorities.

Firmly resist all elements and organizations that threaten social order and stability, and refuse all illegal or improper demands. Also, contribute to order and safety in society by thoroughly and methodically preparing for crises such as terrorism, cyberattacks, natural disasters and others, including by ensuring the stable availability of products and services.

Respect all employees and members of the general public as individuals and refrain from any discrimination in corporate activities.

Provide employees with attractive, safe, healthy and challenging work environments.

Comply with all applicable laws and ordinances, endeavor to compete fairly and freely, refrain from illegal business activities, promote sound business practices, and be faithful and sincere in all activities and dealings.